Ready to upgrade to Content Marketing 2.0?
Podcasting has cemented itself as a valuable piece of any well-rounded content strategy, but many marketers have been slow to adopt this growing medium. As marketers and podcasters ourselves, we know how difficult it can be if you’re just getting started. Sign up for this free course, so that you can hit the ground running!
Who is this course for?
Build Your Branded Podcast 101 is a course designed for marketers, by marketers.
After launching multiple successful podcasts across a variety of industries, we’ve learned a few things that are “tried and true”, and with the launch of this course, we’re ready to share them with you!
You should take this course if:
- You are about to add podcasting to your marketing strategy, and want to know more about the “How?”
- You are in search of a proven roadmap for planning, creating, and launching a branded podcast
- You are interested in boosting brand awareness and generating qualified, top of funnel leads with an engaging and value-driven podcast
- You are in the midst of building or launching a podcast for your company, and want to make sure you’re asking yourself the right questions and covering all of the bases
What do you get?
This course is divided into five video chapters, with each chapter focusing on a key component of planning and building a podcast. Completing each chapter will provide you with an eventual framework to create your own branded podcast.
As you work through the curriculum, it’s a good idea to take notes relevant to your podcast idea in the accompanying BYBP101 Workbook.
Course Curriculum
Why should you take this free course?
Marketers are always looking for new and exciting ways to connect with and educate their target audiences. But many who attempt to create a podcast do so without proper planning, or a well thought out content strategy. They try to build their plane while they’re also trying to fly it...and usually, they crash and burn.
Don’t let that be you!
This course was created to guide you around the pitfalls and mistakes made by countless others (us included).
By taking this course, you’ll learn:
- How to define your audience
- How to plan your content strategy to maximize the shelf-life of your content and ensure episodes are cohesive
- How to generate leads from your podcast
- How to distribute your podcast via “microcontent”
- Tips and tricks for everything from podcast editing to choosing equipment
- And much more…
Who is Tobe Agency?
Tobe Agency is a full-service marketing agency specializing in growth marketing and content development. Businesses turn to us to help them reach today’s online consumer with everything from branded podcasts to compelling video and blog content that attract and convert strangers to customers.
Build Your Branded Podcast 101 gives you “closed door” access to our thought process and execution behind every successful podcast we’ve produced, and gives you the confidence and clarity you need to launch.